Merkus Amani

Who's Merkus Amani

Merkus connects artists, labels, and markets to facilitate collaborations, shows, and releases that transcend borders. He serves as Executive Producer and A&R Liaison, specializing in talent procurement, negotiation, and overseeing projects from inception to completion. Amani’s method combines creative direction with disciplined execution, drawing on years of experience in high-pressure aviation test programs and practical work within music ecosystems across Africa, the Caribbean, and the US.

Operating at the convergence of spirit and strategy, Merkus engineers impactful projects that fuse music, visual direction, and talent development into cohesive worlds.

What He Does

1. Talent Procurement & A&R Liaison — Secure features, negotiate terms, bridge label/management comms.
2. Executive Production — From concept to delivery across music, visuals, and rollouts
3. Show & Collaboration Packaging - Offer decks, budgets, riders, and intercontinental logistics
4. Label Development - Brand/ops audits, press kits, partnership frameworks.

Operating at the convergence of spirit and strategy, Merkus engineers impactful projects that fuse music, visual direction, and talent development into cohesive worlds.

Philosophy

Curating Worlds

We don’t just drop songs, we build worlds where music, visuals, and experiences reinforce each other.

Each Artist a Constellation

We map the right collaborators, deals, and timelines so momentum compounds.

The Sonic Frontier

We honour the spark while delivering the spreadsheet—clarity, budgets, calendars, recaps.

Strategy Meets Spirit

Creative precision guided by something beyond the algorithm.

Creative Worlds

Selected works where vision meets vibration.

Gwapcity Smartcity Mixtape Vol. 1

Executively produced by Merkus Amani

The GwapCity SmartCity Mixtape Volume 1 is a collaborative music project featuring artists from Canada, the USA, South Africa, Jamaica, Trinidad & Tobago, and Zimbabwe.

Each track serves as a declaration of purpose, sparking healing and acting as a strategic sound in the movement towards global cultural connectivity.

Merkus Amani has collaborated with emerging and established creators to develop innovative new-world creative ecosystems.

Street Keys

Zimbabwean record producer, audio engineer & software developer

Fab G MshanakaGogo

Zimbabwean Vocalist & Songwriter

Flammy A

Zimbabwean Vocalist & Songwriter

Peligrosso Blxze

Zimbabwean Vocalist & Songwriter

Shorto

Trinidadian Producer, Vocalist & Songwriter

4 Step Method

Vision Discovery - Outcomes, timelines, budget, partners aligned. Define success metrics and guardrails.
Concept Engineering - Creative treatment, offer deck, and schedule. Contract scaffolding and approvals path
Worldbuilding - Production, content pipeline, distribution setup, asset QC, and staging for rollout.
Activation - PR, partner rollouts, live moments, analytics, and performance review for iteration.